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For more than 20 years, Axicon World Imports has searched for distinctive lines recognized for high perceived value and low price points.  This is certainly evident this season, as the company presents the Bombay Collection and Flower Frames.

First introduced in December of 2001, The Bombay Collection is a beautiful line of accessories for the dresser, desk and den, whose wholesale prices range from $3 to $10.50. The line incorporates exotic images of the East, fea­turing elephants, tigers, leopards and palm leaves com­bined in pieces that are designed to be both decorative and functional. Products include votive candle holders, napkin/card holder, picture frames, business card holder, tray/pencil holder, pencil holder and multi-note clip, and a pair of striking elephant bookends. The 11 different polyresin pieces feature animal skin patterns and antique bronze-col­ored accents.

Barbara Howell, Axicon's U.S. sales manager, explains that the Bombay Collection comes on the heels of the pop­ular animal print motif, but brings the look to the next level. The company is very excited about the line; as a matter of fact, Bombay has gotten the strongest response out of all the new lines, with brisk reordering taking place.

"The artistic detail work in these pieces is usually only found at a much higher price point," Howell says.

    Axicon's other featured new line - Flower Frames - is perfect for spring gift-giving, she feels. Flower Frames are nat­ural flowers pressed between panes of clear leaded glass, offering a dramatic stained glass effect. The frames are completely transparent, allowing sunlight to shine through.

    "It's a very bright, sunny look perfect for spring," says Howell. "Because they use real flowers, we see these frames appealing especially to nature lovers." Traditional spring colors like cornflower blue, white, pink and yellow adorn the frames. The initial line consists of four patterns, with three sizes offered in each. Again low price points are an important part of the package, ranging from $6 to $8 wholesale.

"Retailers and sales reps have been saying that the qual­ity of these frames is sUperior to other flower frames on the market," Howell says. Attention to detail is evident, from the thicker glass used to the process of pressing the flowers. "Even the packaging is better," Howell points out. Axicon's frames come completely imbedded in foam, with a clear plastic viewing window in front. "They display particularly

well, even in their packaging" Howell feels. "Retailers like to be able to display the frames in the package, which mini­mizes shelf breakage."

The initial Flower Frames line consists of five patterns, with three sizes offered in each. Again low price points are part of the package - ranging from $6 to $8 wholesale.

Axicon's bestselling Silhouette line expands this year with wind chimes, which also feature the effects of a sun catcher. These high-polished metal-finished wind chimes are avail­able in 19 different patterns, ranging from whimsical insects to patriotic. They are priced at $3.50 and shipping begins this month.

Based in Blaine, Wa., Axicon World Imports is a leading North American importer and wholesale distributor of decorative giftware. The complete product mix includes candles and candleholders, fashion jewelry, social sta­tionery, picture frames and figurines.

Privately owned for more than 20 years, the company maintains warehouse/distribution centers in both Canada and the U.S., and participants in all major North American trade shows.

With   25  employees answering the needs of retailers throughout North America, Axicon is always    searching for   new   product lines in order to pro­vide the best and widest selection of merchandise to its customers.

800-465-5587